October 4, 2016

It's October - how did THAT happen? - which means we can ignore autumn no longer. No amount of Indian Summer can change the fact that the weather is turning and the nights are drawing in. Before we all get too depressed and start mentioning the C-word, let's rejoice in the wonders that a new season can bring to our wardrobes. As far as I am concerned, this time of the year is about coats and boots. While my coat addiction shows no signs of abating for now I'm turning my attention to boots. Ankle boots to be specific as I think they are the most universally flattering and versatile. At the moment the shops are full of boots in every conceivable fabric one can imagine; suede, sequins, tweed, velvet, lace, the list is endless. Now some of these are utterly ridiculous as you can only really wear lace boots inside given the British weather system but now is definitely the time to break away from traditional leather and experiment.

Topshop do a fabulous selection of different finish...

September 17, 2016

PHOTO: Garance Dore, left, and Anna Dello Russo 

While I'm not going to begin to liken Mr. Dickens' literary classic to the fickle world of fashion, I do think the notion of opposites is an ever-present one in the case of style. On a daily basis I swing from wanting to be an uber-stylish continental with a wardrobe made up entirely of grey, navy, cream and camel who can put together an impeccably stylish outfit at the drop of an impeccably stylish hat (yet to find one of those on me....) and then the next minute I want to imitate Anna Dello Russo (technicolour editor-at-large of Vogue Japan if you're not acquainted) who mostly looks like Jackson Pollack, Andy Warhol and Barbie all threw up after a trip to the Skittles factory. And that analogy comes from a place of utter adoration I can assure you. 

How does one put together a wardrobe that satisfies both ends of the spectrum; classic and muted, bright and interesting? By the wa...

August 12, 2016

It's arrived, people, the most anticipated season of the year; summer. Cue the smell of barbecues, long balmy evenings and denim cut-offs. Whilst the rest of the country seems to be jetting off to Mallorca I am staying put. I'm not gonna lie, I wouldn't say no to a last minute trip to warmer climes but I've become a bit of a holiday grouch in my old age and the thought of a bi-lingual squabble over a sun lounger and knocking someone's granny over to get the last croissant at the buffet table are just not my idea of fun anymore. However while one part of me is full of glee at missing the baggage handlers' strike en le continent, another is envious of all the Instagram posts of holidaying folk showing off their tanned hotdog legs. I absolutely love my hometown practically deserted come August but I do wonder when I'm going to wear all those clothes I bought specifically for my holidays that I wouldn't be seen dead in at home - not to mention the endless magazine articles I've digested on...

April 28, 2016

Forgive me readers for I have sinned. It has been sixty-six days since my last blog post. As penance for my sins I am undertaking an intense wardrobe purge. It is going to be brutal I can promise you. In fact so brutal that I can't bring myself to actually begin....which is why I am writing it down and putting it out there so that I can't go back on my word. You are my witnesses. 


My plan is to rid my wardrobe of two thirds of its contents (I told you, brutal) so that I will be left with a cohesive, well-planned collection of pieces that work wonders with each other. Reduce my wardrobe by two thirds and double my outfit options. Easy peasy.


I do this kind of thing regularly for my clients and yet when it comes to practising what I preach, it's a different story. The key to this is to leave my emotions at the door. I find it easy to be detached when sorting through clients' wardrobes obviously as I have no personal attachment to any of their clothes but when it comes to my own it i...

February 22, 2016

PHOTO: L-R Burberry Prorsum, Rochas, Emilio Pucci, Celine


Now that my spending drought is over I am faced with the tricky dilemma of what to buy. I've been checking out some of this season's trends to inspire me and I came across one that fills me with dread. Underwear as outerwear. Urghh. It is always around in one form or another and I'm never sure whether this is just an excuse for people not to get dressed of a morning or whether the fashion powers that be particularly like seeing women in their underwear. Who decided this was a good thing? Either a man or someone with the lithe physique of a prepubescent teenager. Either way it is such a hard look to pull off. I gave it a go the other night when I went out for dinner. My husband informed me from across the table that he could see my bra. No, no, I said, it's the fashion, see it's not my bra it's a lace-trimmed camisole blah, blah, blah. Surely if you have to launch into a five minute soliloquy to explain your outfit then you've no...

January 18, 2016

Well, so far, so good. We're halfway through the month and I've succeeded in not buying anything. I must say it has been hard - not working down the mines hard obviously but it's not been a walk in the park I can tell you. Temptation is around every corner. I seem to be inundated with emails about lots of lovely new spring stock from every brand under the sun and every shop I pass has shiny new clothes winking at me from the window display. I have however resisted and while I'm slightly annoyed that those lovely cropped lace trousers from J. Crew are now sold out and I will never own that red coat from Zara my bank balance has never been healthier. And my account isn't the only thing that has benefitted; I am now being much more creative with the clothes I already own. I am shopping from my own wardrobe.


I never thought I would say this but I've come to the conclusion that it's actually better to have fewer clothes (!) During my spending embargo items that I wo...

January 8, 2016

I have had so many epic January shopping fails in the past that this year my New Year's resolution is not to buy anything. Not a thing. Not even a pair of socks. My reasons for this are firstly I just want to see if I can actually manage to go for a whole month without spending - a kind of dry January if you will - and secondly there is absolutely nothing to be gained by your wardrobe from shopping in the first month of the year.


January is a time when the retailers are throwing all their eggs in their 70% off baskets in a desperate attempt to rid their back rooms of the piles of dead wood that consist of autumn/winter 2015 stock. The new spring season is still a way off - while it may be mild outside and the first daff may have unbelievably broken the soil, we are some way off skipping through the tulips in our shirtsleeves - so the world of fashion is caught in a kind of sartorial limbo with brands and retailers saving their new season big guns for mid to end of February and ear...

December 7, 2015

It already feels like the middle of December to me. Not sure why but Christmas seems to have come along extra early this year. Actually I do know why, I started putting my decorations up in the middle of November.....and I've nearly finished my shopping. My god I hate people like me. I have even started wearing my Christmas jumper already and in the true spirit of giving at Christmas I thought I would give you some seasonal sweater ideas so you can at least cross one thing off your to-do list. 


Firstly let's deal with the mother of all Christmas jumpers; the Save the Children charity selection at Matches. Each jumper has been designed by a duo of designer and muse from Bella Freud and Kate Moss to Christopher Kane and Poppy Delevingne. Therefore you already know they will be divine and come at a premium. Christmas is all about doing things for others though so rest assured that £100 of that platinum price tag goes to Save the Children.

Save the Children charity jumpers £365 ea...

November 13, 2015

The John Lewis advert is out in all its usual emotion-inducing glory, Selfridges have sold out of their beauty advent calendars (yet again) and I've baked (and eaten) my first batch of mince pies, it can only mean one thing......my favourite shopping season is upon us. I will put it out there now that I am a MASSIVE fan of Christmas. Child-level obsessive. Some decorations have been known to stay up all year round in our house (well, it's bad luck to take them down after 6th January....) I also love this time of the year as there is no better time to get your shopping game on.


When Christmas shopping I like to go by the mantra 'gift one, keep one' just to keep up with the festive spirit. The whole experience is much more pleasurable when you give yourself little treats from the Chanel make-up counter throughout the day. Kind of like your own reward chart except the rewards aren't Match Attax cards or those awful cuddly toys with the huge eyes. My one word of advice thoug...

October 8, 2015

My name is Clare and I'm a coataholic. There I've said it. I just can't seem to stop buying coats. Pink ones, check ones, belted ones, military ones, fur ones, 'just one more and then I'll stop' ones. One of these days I really will have enough coats but today is not that day so I thought I'd share some of my current favourites from the High Street with you. I must warn you that if you continue reading you too may end up with a coat addiction as I challenge anyone to choose just one of these. You have been warned....


First up we have this divine red number from M&S. I think M&S do fabulous coats year in, year out and this season is no exception. The belted style is great for creating a waist to balance the wide lapels. If red isn't your thing then try this green military style instead with a detachable faux fur collar. 

 Red wool blend wrap coat £159; Green faux fur collar coat £129 both M&S


Next stop Zara and these two coats are perfect for adding some texture and print i...

Please reload

© 2014-2018 by clare edwards personal stylist

  • b-facebook
  • Twitter Round
  • Pinterest Black Round
  • Instagram Black Square