July 27, 2015

That's it, I've had it with the weather and I'm moving on. To autumn. Hooray that means I can buy lots of lovely new stuff. However the problem with shopping at this point in the season is the fear of peaking too early and no one likes that. Do you scratch that New Season itch now or wait until September when the summer is officially over? New arrivals are appearing in the shops all the time but most haven't yet dared to commit to their new season stories. At the moment it's just a welcome change from the sales hangover but good things come to those who wait so put your wallets away. For now.


I may have decided not to buy just yet but that doesn't mean I can't look. This time of the year is best spent researching the upcoming trends so you can sort the wheat from the chaff come September when the spending really starts. My favourite place to start my new season perusal is ASOS as there are so many brands under one roof. So here are a few of my early favourites:


Denim is...

April 28, 2015

 PHOTO: Miranda Kerr, Alexa Chung, Olivia Palermo


  This season the trouser shape of the moment is the flare. Weren't we doing that ten years ago, I hear you cry, and twenty years ago and in the 70s? Surely I can just dig out my bootcut jeans from the last time the sartorial roundabout stopped at Wide Leg Trousers? Oh come on, you know by now that's not what fashion is about. Every time a trend gets re-invented we have to buy the same thing all over again. However, the SS15 flare does have some subtle (and not so subtle) differences though so beware; get it wrong and you'll look like you belong in an early noughties girl band not on the chic streets of Milan.


  First off, flares take a lot more effort than skinnies. This is because the whole point of the flare's carefree nature is to look like you didn't try too hard and we all know that a  too-cool-for-school vibe takes a huge amount of work to pull off. The footwear is key - pointy heels poking out from the bottom of y...

April 21, 2015



It finally feels like spring has definitely arrived and that summer is just around the corner. The start of the summer term always feels wonderful to me even though it may be a few years (ahem) since I was at school. It's the sight of those unflattering summer uniform dresses and little boys in short sleeves that really makes me feel like it's time to break out the sandals. There's one problem though - I don't have any sandals......oh, in that case I'd better go shopping.


  The perfect pair of sandals can be very elusive. It's hard to tell how comfy the shoes will be when you've only walked two metres and back in front of a tiny foot-height mirror made for elves. I have, however, done some of the legwork (ha!) for you and here is my edited list of my favourite sandals currently available:


Mint Velvet - The range of shoes on offer from Mint Velvet is getting better every season and they are becoming a footwear force to be reckoned with. There are many pairs I like from their...

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© 2014-2018 by clare edwards personal stylist

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