Re-discovering Reiss

Clare Edwards

I had a great day yesterday with Rachel, Head of Reiss Personal Styling, at their Regent Street store. Rachel gave a wonderful presentation on achieving a capsule wardrobe (surely something we all aspire to but somehow never quite manage). It is the same with anything, there are some people that just make it look easy and Rachel is one of those people. She clearly loves her job, loves the clothes and loves Reiss.

The session was run by NHJ Style as part of their Masterclass series for Network members and the ever-knowledgeable Isobel Kershaw, Head of Styling and Training at NHJ Style, also gave a highly informative presentation about incorporating trends into your wardrobe without screaming fashion victim. I think we all want to get a bit of current fashion in our wardrobe but the secret to effortless style (apart from obviously having to make a huge effort) is that we have the right combination of trend-led pieces and classics that won't let us down.

I thought I would therefore talk a bit about Reiss's collection this season and what they have to offer. I am going to admit something straight off the bat; I'm not someone who shops in Reiss regularly and have only got two, maybe three, things in my wardrobe with their label inside. However, the great thing about fashion is that it is constantly evolving and therefore you can re-visit brands and stores season after season or feel like you're discovering them for the first time. Reiss designs for the woman who knows what she wants and knows how to use clothing to get it. It is at the higher end of the high street but their items are not particularly high fashion in terms of trends and most will be wearable season after season while still looking current.

Here are a couple of looks which are more versatile than you think:

Clare Edwards

Clockwise from top left: Arianne top; Isla jacket; Chiara sandals; Steff shorts.

Shorts are a great piece to add to your wardrobe (don't be scared!) as they can be dressed up or down. These Steff shorts (£89) are a gorgeous mix of print and colour and can be worn on holiday on the beach with flip-flops, for shopping/lunch with friends with these Chiara sandals (£95) or dressed up with wedges. I would recommend a wedge with a short or at least a chunky heel to balance out the amount of leg on show. Add a jacket like this Isla blazer (£235) for a smart evening look or even a wedding if the dress code is smart casual and this metallic Arianne top (£59) adds a nice touch of texture to the outfit. The top will also go with jeans for a weekend look or a suit for an after-work drinks look. A blazer is a wardrobe staple and white is perfect for summer. This Reiss one is rather pricey so check out Zara for some great alternatives.

Clare Edwards

Clockwise from left: Cecille dress; Portia clutch; Vivi heels.

Summer is wedding season (not forgetting the polo, the races, christenings and just-for-the-heck-of-it get togethers) so you're going to need an outfit to wear to all your summer social events. This beautiful Cecille maxi dress (£225) is just stunning and, again, it will be suitable for more occasions than you may first imagine. Add flats and a floppy sun hat for a beach look, a lightweight cropped knit jumper and you've turned it into a skirt or add a white one-buttoned blazer and you'll be wedding ready. Here I've added a low block Vivi heel (£129) in a neutral tone and this fabulous mirrored Portia clutch (£95). A dress like this deserves to do all the talking so keep your accessories to a minimum. Wedge sandals will also turn this dress into an alfresco dinner outfit.

I feel like I have re-discovered Reiss this season and, while it isn't somewhere to buy your entire wardrobe (unless your budget permits!), some of their pieces will certainly be finding their way into my wardrobe.

NB These thoughts are entirely my own and I have not been commissioned by Reiss to write this piece.